# Inside Livehaf: Building Indonesia's Premier Everyday Fashion Brand and Shaping Creative Careers
Navigating the dynamic landscape of Indonesian e-commerce requires a unique blend of style, accessibility, and strategic storytelling. Entering this vibrant market, Livehaf has carved out a distinct niche for itself by transforming how everyday consumers view wardrobe essentials. Originally launched as an activewear label derived from the philosophy of "Live Healthy And Fit," the brand strategically shifted its focus in 2017 toward versatile daily wear. Today, it stands as a celebrated, highly trusted name across social media platforms, capturing the hearts of urban professionals and everyday individuals earning under IDR 15 million. By bridging the gap between premium style and affordability, Livehaf operates proudly within the MSME (UMKM) sector while maintaining a bold vision to claim the top spot in the global fashion arena.
At the heartbeat of this ambitious brand is a powerhouse creative division dedicated to turning visionary concepts into viral realities. If you have ever wanted to shape public perception, direct digital trends, and influence what millions wear, understanding the inner workings of Livehaf’s creative engine reveals an exciting professional landscape.
## The Role: Senior Creative Content Strategist
Stepping into the role of Senior Creative Content Strategist at Livehaf means becoming the mastermind behind every narrative, campaign, and digital touchpoint. This position is not merely about writing words or scheduling posts; it is about driving the entire creative pipeline from ideation to execution.
Working closely alongside the Assistant Creative Content Supervisor and Senior Videographer, you will architect the most engaging viral campaigns in the fashion retail sector. You will ensure that pre-production strategies align seamlessly with target audiences, diverse social platforms, and culturally relevant moments.
Key Responsibilities of the Strategist
To thrive in this multifaceted role, you will balance high-level conceptualization with meticulous operational execution. Your daily impact involves several core areas:
* Pre-Production Mastery: Draft comprehensive, foolproof checklists, proofread content plans, and fact-check logistics—covering products, talent, properties, locations, and accommodations—based precisely on PPM meetings.
* Talent and KOL Management: Source, classify, and connect with models and Key Opinion Leaders (KOLs) across varied industries. Foster genuine relationships, negotiate mutually beneficial partnerships, and manage high-engagement collaborations despite tight schedules.
* Logistical Orchestration: Maintain pristine physical and digital databases for all creative paperwork, coordinate shooting schedules, reserve venues, and liaise effortlessly with external vendors.
* On-Set Production Support: Provide crucial ground support during shoots, ensuring wardrobe readiness, property checks, accommodation coordination, and smooth workflow execution.
* Multi-Platform Content Creation: Spearhead copywriting, batching, and uploading for Instagram and TikTok while personally delivering at least eight compelling TikTok video scripts every single month.
* Administrative and Financial Oversight: Process invoices, manage creative expense reports, order supplies, and handle essential cross-functional coordination meetings.
## Candidate Qualifications and Requirements
Livehaf seeks a passionate, sharp-minded professional who loves pitching big ideas just as much as executing them. Because content moves at the speed of culture, successful candidates must meet specific criteria:
Professional Background & Education
* Educational Foundation: Hold a minimum of a Bachelor’s Degree from any major.
* Industry Experience: Bring at least 2 years of proven working experience as a creative content strategist.
* Work Arrangement: Be fully prepared to work on-site five days a week at the Livehaf headquarters in BSD, Tangerang, Banten.
Technical Skills & Digital Acumen
* Platform Expertise: Demonstrate advanced knowledge and hands-on experience in scriptwriting, copywriting, and directing high-performing content specifically for TikTok.
* Algorithmic Insight: Possess a deep, intuitive understanding of TikTok algorithms, local Indonesian cultural nuances, and fast-moving social media trends.
* Data-Driven Creativity: Display the analytical ability to spot emerging trends, assess performance data, and translate those insights into actionable content recommendations.
Soft Skills & Organization
* Communication Mastery: Exhibit exceptional writing and communication skills, particularly in local contexts.
* Meticulous Organization: Combine creative flair with top-tier administrative organization and razor-sharp attention to detail.
* Portfolio Evidence: Present a robust portfolio showcasing a successful track record of executing standout creative content strategies.
## Join the Movement
Livehaf is more than just an affordable everyday fashion label; it is a collaborative community fueled by ambition, creativity, and customer-first values. For strategists ready to push the boundaries of digital retail, scale viral fashion content, and leave a permanent mark on Indonesia's e-commerce ecosystem, this is your moment to shine. Bring your strategic vision, your passion for storytelling, and your drive for excellence to a team that is building tomorrow's fashion legacy today.